India’s first B2B Journal for Ayush & Healthcare Market.

About TIIP

India's only B2B Publication on Ayush & Healthcare

MSprouts Marcom introducing a first ever publication TIIP specializing B2B marketing in Ayush, Wellness, Organics, Healthcare, & Allied Health Sciences domain.

TIIP publication for Ayush & Wellness industry is conceived by realizing the importance of b2b marketing in this precise niche segment. In India FMCG sector is more than 54 billion US$ adopting Ayurveda as branch of ancient medicine science. Ayurveda comprises the use of medicinal herbs and natural ingredients in the treatment of numerous diseases.

Recently, Ayush & Indian healthcare products popularity has intensely risen due to expanding application in personal care and food products segments, catering to the growing demand for organic & Herbal products too.

In 2014 Govt. of India has formed a dedicated Ministry of Ayush to streamline the oldest healthcare system and identifying possibilities of its development at 360-degree level by focusing on creating awareness, developing education, opportunities of Investments, R&D, Marketing and training in Ayush Sector.

By the better awareness about wellness and health care happenings, this sector is creating countless investment prospects be in the areas of growth of Ayush- Panchakarma Healthcare centres, Ayurveda, Siddha, Unani medicine manufacturing units (Wellness, nutraceuticals, Health supplements, Organic food & Beauty product lines). There are ample opportunities for all type of product and service/solution provider companies catering in this domain.

Here are some interesting updates on Ayush trade
  • India is the world’s second largest exporter of medicinal plants after China, and both the countries together produce more than 70 percent of the total global demand for herbal products.
  • According to the WHO, the global herbal market is estimated to reach about $5 trillion by 2050 from the current level of Rs 620 crore.
  • The Indian domestic market of AYUSH (Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy) is estimated to be Rs 500 crore, while exports amount to Rs 200 crore. Wellness services alone comprise 40 percent of the market.
  • The AYUSH sector is dominated by micro, small and medium enterprises, accounting for more than 80 percent of the enterprises.
  • India's medical tourism sector, estimated to be projected to grow to Rs 700-800 crore by 2020.
  • In 2017-2018, AYUSH exports amounted to Rs 3,211 crore. According to the department, the biggest markets for Indian herbal products are Western Europe, Russia, USA, Kazakhstan, UAE, Nepal, Ukraine, Japan, Philippines, and Kenya.
  • With 100 percent FDI okayed in the AYUSH sector, the products market is worth about Rs 40 billion, with over-the-counter products such as digestives, health food, and pain balms constituting almost 75 percent of the segment. India has 9,000 units engaged in the manufacture of AYUSH drugs.

Considering a need of hour MSPROUTS MARCOM is bringing B2B publication TIIP will be focusing on bridging a gap between the functionary and the beneficiary nationally and internationally in Ayush, Organic, Herbal, Traditional Healthcare Products, Medicinal herbs etc.

TIIP will provide an opportunity to all interested cos to share their Industry update & Information Board as complimentary for our readers. You can share your
  • Event update
  • Show Success reports
  • Almanac of Events
  • Recent Arrivals
  • Health centres Directory
  • Consumers – Suppliers
  • Important Weblinks

I hope you will find this publication extremely informative and helpful in discovering the Ayush & Wellness business contacts as a one stop solution for B2b Marketing Network.

We are committed to endeavour hard to embarked TIIP in the Ayush & Wellness fraternity as a B2B publication worldwide.

With best Compliments

Editor

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